Lost in Wonderland????

Where do you want to get to | Go Direct Marketing

In the classic fairy tale Alice In Wonderland, the lost and confused Alice stumbles upon a crossroads and the Cheshire Cat. Now this cat is a strange creature but Alice decides to ask his advice. To paraphrase **, “Which road should I take from here” she inquires of the cat? “Where do you want to go” ask the sly cat, to which Alice replies “I don’t know”. And here is where we learn how wise and perceptive the Cheshire cat is; his reply is simple “if you don’t know where you want to be then it does not matter which road you take”. [Read more…]

Why You Should Combine Postcards with All of Your Social Media and Digital Marketing Campaigns

With all the emphasis on digital marketing these days, a few tried-and-true methods have been forgotten. Postcards are one of them, but they are experiencing a revival as business owners re-discover their powerful ability to deliver results.

Postcard advertising is a great way to bring awareness to your business, brand, product/service offering, special promotions and events, and keep customers coming back! While there are many direct mail formats that are effective, postcards are one of the most affordable options. [Read more…]

Millennial’s’ Response to Direct Mail Makes it a Powerful Option

10 Surprising Statistics about Millennials and Direct Mail

It was estimated that millennials in the U.S. alone will would spend $200 billion in 2017. In 2018, they will have the most spending power of any generation. Capturing their attention is a topic every marketer has considered or researched. When people think of the Millennial generation, the first thing that probably comes to mind is tech-savvy, social media-engrossed teens and twenty year olds. How do we attract a generation who are seemingly glued to their phones, self-obsessing with selfies and addicted to social media? Well, you may be surprised to learn that Millennial’s response to a rather old fashioned marketing method, Direct Mail is more powerful and effective than you think. Why? Because this generation isn’t made up of just kids anymore, nor are they completely self-obsessed.

[Read more…]