Direct marketing that fully utilizes variable data printing (VDP) always performs better.
You will benefit from leveraging our powerful software as you reach your customers with personalized communications maximizing your print media. You’ll see increased sales, response, and profits – and reduced costs.
With the flexibility to fit many different budget and quality requirements, our extensive capabilities allow us to produce your marketing project in a way that helps you achieve your goals. You can change images, text, calls to action and layouts – based on your data. You can choose from sophisticated in-line imaging options that combine digital and inkjet imaging and database technology.
Personalization will enhance and your campaign and can include the following formats:
- Full-color variable mail pieces
- Package enclosures
- Direct Mail Components – Envelopes, Letters, Brochures
- Publication inserts
- Retail inserts
- Membership cards
Each of our solutions are 100% customized to fit your needs, and help you develop a clearer understanding of the needs and desires of your customers so you can better target new prospects and create cross-sell and upsell opportunities for existing customers.
The quality of your direct mail response is enhanced in two specific ways: One, by the quality and accuracy of your mailing lists and two, by the level of personalization of your letter, self-mailer or postcard. If your statements or letters have multiple variable fields within it, we can set up each field to coordinate seamlessly with your data.
Go Direct offers comprehensive business and consumer mailing list management services from list research, file creation, formatting, cleaning, data entry, and scanning to detailed personalization services.
In order for your message to be effective, it must be relevant to the consumer. The key to building a strong, lasting relationship with your current customers and gaining new clients is a clear understanding of your audience and your market. Go Direct will help you analyze your current customers and use that information to target new prospects, yielding better response rates and a higher ROI.
List and Database Services include:
- File creation and formatting
- Mailing List source and segmentation
- Mailing List/Media research
- Data enhancement
- Data entry and scanning
- Data Scrub
- Matchback reporting